For Brands 12–24 Months From Exit

Your multiple is built
over months —
not weeks before close.

The brands that command the highest multiples in consumer brand M&A do not build their exit story during the process. They build it in the 12 to 24 months before the process starts. Pre-Sale Advisory is how you do that — systematically, with a clear strategy for every metric that buyers pay premiums for.

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Principal-led by Shabbir Sharaf. Supported by a curated associate network of ex-Amazon, ex-Microsoft, ex-Boeing, and ex-Starbucks operators for specialist depth.

Discuss Your Exit Timeline See Acquisition Prep →

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Exit planning conversations are sensitive. Every discussion is conducted under NDA and treated with complete confidentiality.

12–24

Month Horizon

6 Month

Minimum Engagement

0.5x–1.5x

Target Multiple Improvement

The Problem With Waiting

What a 90-day sprint cannot fix

Founders often engage an advisor six to twelve weeks before going to market. That timeline is enough to clean up the presentation. It is not enough to move the underlying metrics that drive multiples.

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Trailing Metrics Are the Story

Buyers look at 12–24 months of trailing data. PPC efficiency improvements made last month do not show up meaningfully in a 24-month trend. Margin improvements need time to appear in the trailing numbers buyers use to set multiples.

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Organic Ranking Recovery Takes Time

If your brand has become PPC-dependent, rebuilding organic ranking strength is a 6–12 month process. This is one of the highest-value improvements you can make before exit — and it cannot be rushed without destroying the authenticity of the improvement.

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Account History Cannot Be Retroactively Fixed

Policy violations and account health issues need time to age before they stop affecting buyer perception. Resolving them today is more valuable than resolving them in the month before go-to-market. Time is the variable you cannot buy back.

"The founder who starts thinking about exit 18 months out and the founder who starts 60 days out are not competing for the same multiple. One builds it systematically. The other hopes buyers do not notice."

The Strategy

What we build toward over 12 to 24 months

Exit Multiple Baseline & Target

We begin by establishing exactly where you stand today — current multiple based on trailing economics, account health, catalog composition, and competitive positioning. Then we model where you need to be and build a month-by-month roadmap to get there.

Margin & Economics Improvement

We systematically improve the economics that buyers pay for. Contribution margin improvement through fee optimization, PPC efficiency, and catalog rationalization. The goal is a clean, improving margin trend in the trailing 24 months that buyers walk into confidently.

Organic Ranking & Channel Health

We build the organic ranking strength and account health profile that commands premium multiples. Reducing PPC dependency. Strengthening keyword positions organically. Maintaining clean account health metrics. These improvements compound over time and show clearly in trailing data.

Exit Narrative Development

As metrics improve, we build the narrative. The Amazon channel story that positions your brand compellingly for acquirers. Category leadership data, competitive positioning, growth opportunities. The CIM Amazon section, pre-prepared due diligence package, and data room ready before you need them.

If exit is in your 12-month horizon — the conversation starts now.

Pre-Sale Advisory engagements have a minimum 6-month term because the improvements that move multiples take time. Every month you wait is a month of compounding improvement you will not have.

Discuss Your Exit Timeline See Acquisition Prep Package

Your multiple is builtover months —not weeks before close.

What a 90-day sprint cannot fix

What we build toward over 12 to 24 months

If exit is in your 12-month horizon — the conversation starts now.

Related engagements

Your multiple is built
over months —
not weeks before close.