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For Brands Preparing to Exit

Buyers will find everything.
Find it first.

Every Amazon brand that goes to market gets scrutinized by buyers who know exactly what to look for. Account health issues. Margin gaps the P&L doesn't show. PPC dependency. Ranking fragility. The brands that command premium multiples are the ones that resolved these issues before the process started — not during it.

Start the Conversation See Pre-Sale Advisory
Engagement Details
Investment$25K–$50K
Duration60–90 days
CIM SectionIncluded
Account RemediationIncluded
Economics OptimizationIncluded
Ideal Timing6–12 months pre-exit
What Kills Amazon Multiples

The issues buyers find that cost you at the table

Amazon due diligence has become standard practice in consumer brand M&A. Sophisticated buyers know exactly where to look. The issues they find either kill deals or reduce multiples. Most of them are fixable — if you fix them before the process starts.

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Account Health Warnings
Policy violations, IP complaints, and performance warnings in your account history don't disappear. Buyers find them. Every unresolved warning is a negotiating point that reduces your multiple or kills the deal.
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Margin Gap Discovery
Your reported margin and your true Amazon contribution margin are different numbers. Buyers who run a proper DD will find the gap. Knowing it before they do lets you frame it on your terms and fix what's fixable.
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PPC Dependency Flag
If removing PPC spend causes significant revenue decline, buyers discount the multiple significantly. Organic ranking strength is a premium multiple driver. Improving the organic/paid ratio before exit is one of the highest-ROI pre-sale investments you can make.
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Weak Amazon CIM Section
Most CIMs treat Amazon as a revenue line. PE buyers with Amazon experience want to see channel economics, account health, catalog composition, and competitive positioning. A weak CIM Amazon section signals the seller doesn't understand their own channel.
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IP and Brand Registry Gaps
Incomplete trademark coverage, Brand Registry issues, and unauthorized reseller exposure create risk that buyers price into the deal. These are straightforward to resolve with lead time — and catastrophic to discover during closing.
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Inventory Position Risk
Excess inventory, stranded ASINs, and long-term storage exposure all affect the working capital calculation at close. Going to market with a clean inventory position commands a cleaner deal structure.
The Process

What we do in 60 to 90 days

The Acquisition Prep Package is a structured sprint to exit readiness. We work through four phases — diagnose, fix, optimize, and document — so your brand enters the market in the strongest possible position.

01
Full Pre-Sale Diagnostic
We run the same analysis a sophisticated buyer would run on your brand — account health, true economics, catalog performance, IP status, supply chain exposure — and produce a complete picture of what buyers will find. This diagnostic becomes the work plan for the engagement.
Complete account health review
True SKU-level economics reconstruction
IP and Brand Registry gap analysis
PPC dependency assessment
Inventory position and exposure review
02
Account Remediation & Risk Resolution
Every resolvable issue identified in the diagnostic gets addressed. Policy violations appealed. Performance warnings resolved. IP complaints cleared. Brand Registry gaps closed. We work through the risk register systematically so nothing remains for a buyer to find and use against you.
Policy violation appeals and resolution
IP complaint clearance
Brand Registry optimization
Unauthorized reseller cleanup
Account health metrics restoration
03
Channel Economics Optimization
With the risk items resolved, we focus on improving the metrics buyers pay premiums for. PPC efficiency improvements that strengthen the organic/paid ratio. Catalog rationalization that improves blended margin. Inventory normalization that cleans up the working capital picture. Every improvement here is designed to move the multiple.
PPC efficiency and organic ratio improvement
Catalog rationalization — exit underperforming SKUs
Margin improvement on core SKUs
Inventory normalization
Listing quality and conversion optimization
04
Exit Documentation
We produce the Amazon section of your CIM — a professional, PE-grade document that presents your channel economics, account health, catalog composition, and competitive positioning in the language buyers and their advisors expect. We also prepare a data room package that answers every standard DD question before buyers ask it.
Complete CIM Amazon section
Data room document package
Pre-prepared DD response package
Channel narrative and investment thesis

The best time to start is before you need to.

Brands that begin acquisition prep 6–12 months before go-to-market consistently command higher multiples than brands that start during the process. If a sale is in your 12-month horizon, the conversation starts now.

Start the Conversation See Pre-Sale Advisory →
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