Most PE firms evaluate Amazon revenue the same way they evaluate any revenue channel — verify the numbers and move on. That approach has cost investors millions. When Amazon is a material driver of brand value, the channel deserves specialist due diligence that goes far deeper than a P&L reconciliation.
Amazon is not a passive sales channel. It is an active, fee-heavy, algorithm-driven platform that can change the economics of any brand overnight. The risks that standard financial due diligence misses are exactly the risks that destroy value post-acquisition.
Most Amazon DD consultants have operated brands. We did something different — we built Amazon's seller onboarding platform from the inside, managed enterprise vendor relationships with Microsoft, Apple, and Adobe at Amazon, and then spent twenty years operating 7 of our own brands with $15M of personal capital on the line.
Every deal is different. A pre-LOI scan requires different depth than post-LOI full diligence. We have three tiers structured around real deal timelines.
Every engagement delivers a structured report formatted for investment committee review, not a list of observations. Your deal team can use it directly.
Every day without Amazon channel clarity is a day your deal team is making assumptions. We can be engaged and delivering within 24 hours of scoping.