Home›Services›Amazon Profit Audit
For Brand Operators & PE-Backed Brands

You think you know your
Amazon margins.
You probably don't.

Most brands running on Amazon are working from incomplete numbers. They know their revenue. They know their COGS. But the layer between those two numbers — the full cost of selling on Amazon — is where most of the profit quietly disappears. The Amazon Profit Audit shows you exactly where it goes.

Book Your Audit View Our Methodology
Audit Details
InvestmentFrom $5,000
Delivery2 weeks
SKU ClassificationGreen / Yellow / Red
Methodology2-Stage Blueprint
Roadmap Included90 Days
Converts To RetainerOptional
The Problem

What Amazon doesn't make easy to see

Amazon's fee structure is deliberately complex. FBA fees, referral fees, PPC costs, return processing, long-term storage, removal fees, and co-op charges all sit between your revenue and your real margin. By the time you add them up, many brands discover their best-selling products are barely breaking even — or losing money at scale.

🧮
Fees That Compound Invisibly
FBA fulfillment fees increase with product size and weight. Referral fees vary by category. Storage fees spike in Q4. Most brands have never seen all of these costs mapped to a single SKU-level P&L.
📊
PPC Masking Organic Decay
Many brands are spending heavily on PPC to maintain rankings that should be organic. This creates a false revenue picture — take the ads away and sales collapse. Most operators don't know how exposed they are.
🗂️
The Wrong Products Getting Attention
Without SKU-level economics, brands invest marketing dollars in products that look successful by revenue but are destroying margin. The audit tells you exactly which SKUs to grow, fix, or kill.
The Methodology

The Amazon Profit Blueprint — two stages, one clear verdict

Our proprietary two-stage methodology was developed from 20 years of operating our own Amazon brands with $15M of personal capital. It answers two questions that most audits never ask.

01
The 100K Product Framework
Before we look at a single Amazon metric, we evaluate whether each product has the fundamental characteristics to generate $100,000 or more in annual revenue on the platform. This is a 25-criteria scoring system that examines market size, competitive defensibility, unit economics potential, review structure, and category dynamics. Most advisors skip this step entirely — they optimize what's already there rather than asking whether it should be there at all.
Market size and growth trajectory
Competitive moat and defensibility
Unit economics ceiling
Review velocity and authenticity
Category policy and restriction risk
Seasonal and trend exposure
02
The Amazon Economics Layer
We reconstruct the true margin for every SKU — not reported margin, contribution margin. This means accounting for every cost that sits between your revenue and your actual cash position: FBA fees, referral fees, PPC spend, return processing, storage charges, removal fees, and any co-op or promotional costs. Most brands have never seen this number at the SKU level. Some are shocked by what they find.
FBA fee mapping by ASIN
True PPC cost per unit sold
Return rate and processing cost impact
Storage cost allocation
Contribution margin vs. reported margin
Break-even analysis per SKU
03
Green / Yellow / Red Classification
Every SKU in your catalog receives a classification based on the combined Stage 1 and Stage 2 analysis. Green means scale it — the fundamentals are strong and the economics support investment. Yellow means fix it — the product has potential but specific issues need to be resolved before scaling. Red means stop — the economics don't support continued investment and resources should be redirected.
Green: Specific scaling recommendations
Yellow: Prioritized fix list with expected impact
Red: Exit or rationalization plan
04
90-Day Prioritized Roadmap
The audit closes with a specific, sequenced action plan for the next 90 days. Not a list of recommendations — a prioritized roadmap with specific actions, expected revenue and margin impact, and a clear sequence that maximizes return on your time and capital. This is the document your team executes against.
Prioritized by impact, not alphabetically
Revenue and margin impact estimates per action
Week-by-week sequence for the first 90 days
Who This Is For

The Amazon Profit Audit is the right engagement if any of these are true

You are scaling spend on Amazon but margins aren't improving proportionally.
You have a large catalog and no clear view of which products are actually profitable.
You are considering a capital raise or sale and need to understand your true Amazon economics first.
You recently acquired an Amazon brand and haven't yet done a full economic review of what you own.
Your Amazon agency reports look healthy but your bank account tells a different story.
You are about to make a significant inventory investment and want to confirm the economics support it.

See your Amazon economics clearly for the first time.

The Amazon Profit Audit delivers a complete picture of your channel economics in two weeks. Most clients describe it as the clearest view of their Amazon business they have ever had.

Book Your Audit — From $5,000 Back to Home
Other Services

Related engagements

For PE Firms
PE Due Diligence Package
$5,000–$25,000 · 5–14 days
→
Ongoing
Brand Retained Advisory
$20K–$25K/month
→
Pre-Exit
Acquisition Prep
$25K–$50K · 60–90 days
→